About us
Doing retirement right means doing right by people
Our story
We’ve made it our mission to help everyone arrive at a secure retirement. Yes, everyone.
Guideline was founded with this mission, but that’s not where our story begins. That happened when our CEO, Kevin Busque, noticed that young employees weren’t participating in his company’s 401(k). To find out why, he did some digging and found an industry full of complicated fees that lacked transparency.
Kevin then searched for a new provider with the right structure and features—one that would help, not hinder, participants achieve positive outcomes. That 401(k) provider didn’t exist. So Kevin, along with his co-founders, built one—an easy, affordable retirement platform that prioritized the needs of small business owners and their employees. And Guideline was born.
What we do differently, we do with purpose
More transparency
Whether it’s plan pricing, transaction fees or payroll integrations, we pride ourselves on always being transparent with what we offer and how we do it.
Seamless tech integrations
We’ve spent a lot of time and resources to integrate our platform with top payroll providers to provide a seamless and secure retirement plan experience for everyone.
Accessibility + affordability
All of our plans feature automatic enrollment and low monthly fees—to get more people saving for retirement, and to help them save on fees along the way.
Executive team
Guideline today
350+
employees
4
regional hubs
$12B+
invested for retirement on our platform
$300M+
Venture capital funding to date
Regional hubs
We’ve strategically opened four hubs across the country to provide our clients with better customer support, while giving our teams more flexibility.
Regional hubs
We’ve strategically opened four hubs across the country to provide our clients with better customer support, while giving our teams more flexibility.
Investors
Awards
Fast Company
Forbes
Deloitte LLP
PLANSPONSOR
World Economic Forum